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Courses & Info Sessions
Marketing Strategies to Boost Your Export !!
15.07.11
LibanPack organized a 3-day training on marketing entitled " Marketing Strategies to Boost Your Export " which was delivered by Mr. Michael Kfouri, an AUB marketing instructor, on July 11, 13, & 15, 2011. The aim of this training was to learn more about retail trends, consumer preferences, and strategies to help create packages that deliver bottom-line results.

The training covered:
- Understanding the marketplace and customer needs & wants
-Influencing the Buyer Decision Making Process
- Building customer Value through products and brands
-Communicating customer value through integrating marketing communication strategy

10 persons from printing, plastic, and carton industries attended the training. The training was very interactive and the participants gave positive feedback on the training.


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