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| Activities & Events |
Back To List of Courses & Info Sessions |
 | | | Creativity and Successful Advertising Course | | 10.12.12 | | The course was a great success and all participants were very
enthusiastic at the interactive approach used by Mr. Boulos to convey the principles of creative
processes. The course tackled the issue of the evolution of advertising over the last 10 years and
the social media era and showed how principles changed, evolving from an emotion created by
advertisers to attract customers to a real emotion conveyed through social media channels. The
course also allowed each participant to evaluate his/her own creativity and was a great
catalyst to further explore one’s ability to come up with ideas and put them into
action. |  |
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