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Courses & Info Sessions
Creativity and Successful Advertising Course
10.12.12
The course was a great success and all participants were very enthusiastic at the interactive approach used by Mr. Boulos to convey the principles of creative processes. The course tackled the issue of the evolution of advertising over the last 10 years and the social media era and showed how principles changed, evolving from an emotion created by advertisers to attract customers to a real emotion conveyed through social media channels. The course also allowed each participant to evaluate his/her own creativity  and was a great catalyst to further explore one’s ability to come up with ideas and put them into action. 

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